For Professional Services
A thoughtful client gift is a referral and retention lever. National brand gift cards and eCommerce gift cards are straightforward to send, but they are typically redeemed in a single online transaction and set aside. Berkeley Bucks works differently: your clients redeem it across over 100 real Berkeley businesses, and every redemption ties the gift back to the firm that sent it.
Most firms default to the same short list: a bottle of wine at year-end, a branded portfolio at onboarding, a charcuterie board after a closing. The client appreciates the gesture and usually forgets which firm sent it by the next quarter. The gift blends into the rotation every other firm is running. Berkeley Bucks sits outside that rotation. It is not a consumable the client finishes in a weekend; it is a redemption they return to across several visits, each tied to a specific local business in Berkeley. The firm that sent it stays present as the redemption unfolds — across weeks, not a single evening.
A client whose work brings them to Berkeley — or whose firm is headquartered here — has a daily relationship with the community. A gift that acknowledges that specific geography reads as attentive in a way that a national catalog does not. Civic Economics research estimates that every $100 spent at a local business returns roughly $67 to the surrounding community through payroll, leases, and local suppliers — compared to about $14 per $100 at a national chain. For a firm that values its civic posture — or has corporate-impact reporting commitments — that near-5x local-return framing is a useful addition to the client-experience narrative.
A sample of local businesses where the Berkeley Bucks Card can be redeemed — restaurants, galleries, museums, boutiques, and specialty retailers. The full directory is in the business directory.
The Berkeley Bucks Card is redeemable across these Berkeley categories. Arts & Culture is elevated because museums, galleries, and performance venues read as executive-appropriate appreciation — a category your clients will associate with the firm that selected the card.
A thoughtful note from the engagement partner remains the foundation of a client appreciation moment; no gift replaces it. A Berkeley Bucks Card extends the life of that moment by giving the client a redemption they return to over the following weeks — a dinner, a coffee, a boutique purchase — each of which reinforces the association with the firm that sent it.
National brand corporate gift programs are genuinely convenient for administrators, and the Berkeley Bucks Card offers a comparable workflow — CSV upload, scheduled delivery, co-branded gifts. The meaningful addition is on the redemption side: a national brand gift card is typically redeemed in a single online transaction, while a Berkeley Bucks Card is usually spent across multiple local businesses, and Civic Economics research suggests roughly $67 of every $100 stays in the surrounding community (vs about $14 at a national chain).
Gifts can be co-branded with the firm's logo on the gift itself, and each recipient receives a short message line that the relationship partner signs — the same workflow used for printed holiday cards, digitized. Delivery is scheduled for a specific date on the client's calendar, and the firm's brand is on the gift every time the client redeems it.
Upload a client CSV, pick a delivery date, and co-brand with your firm's logo. One bulk order. Client gifts that redeem across Berkeley — and a line item that's easy to explain.
Start a Bulk Order